Grew Teams, Established Systems, Shipped Products.
to Now
Head of Design
Surfside delivers end-to-end digital marketing and advertising for specific verticals. Deeply integrated, sophisticated, and growing fast. Building tools for highly demanding, ultra-productive power users.
I built and lead the front-end team, driving a culture of speed, clarity, and craft. My focus is on turning complex capabilities into intuitive tools that scale, balancing depth, usability, and precision across the platform.
to
Co-founder and Chief Design Officer
Revolutionizing Product Launches with SaaS: Cutting-edge Project Management, AI Integration, Streamlined Workflows for Today’s Complex, Multi-Department Organizations.
I played the key role in building the design and frontend dev team, implementing processes, tools, infrastructure and a state-of-the-art design system. Directed UX and branding. Recently, Octane11 has successfully acquired LaunchScience.
to
Director of Product Design
The Bidder-as-a-Service. It provides automated media buying for omnichannel ads with a sophisticated interface that empowers advertisers and buyers in the programmatic ecosystem to customize and optimize their campaigns.
I assembled the design team, established processes, developed the design system while working on building new complex features.
My contributions played a significant role in Beeswax being acquired by FreeWheel (Comcast).
to
Lead Product Designer
Celtra’s Creative Automation solutions empower advertisers and media companies to scale digital advertising content, create performance-driven creative, and develop premium ad suites, all in one place.
I led a collaborative, international team of designers and FE engineers in developing a range of new products as well as constructing and supervising the expansion of the Celtra Design System to scale up operations, ensuring consistency in UI and UX throughout the process.
to
Lead Designer & Art Director
Amplify is leading the way of the next-generation K–12 curriculum and assessment.
My role was to bring math curriculum scripts for 8th and 9th grade students to life, with illustrators, film makers, 3D designers and developers and working on the design and UX for students to do Algebra homework on tablets.
to
Design Director
Qloo is cultural AI. With machine learning and theoretical research in neuroaesthetics, it predicts consumer taste across domains and provides personalization and insights to companies in the tech, entertainment, publishing, travel, and CPG industries via a robust API.
As Design Director I was in charge of UI/UX of the consumer side for the mobile and desktop app. I created sophisticated data visualization screens and video ad campaigns and tutorials. I also developed many prototypes for concept apps using Qloo’s engine as music players, dating apps and more.
